Hi, I’m Beks.

I help mums like me turn “nothing to wear” into “that finally feels like me.”

Join the waitlist

It started with a lipstick

When my twins were little, getting dressed was the last thing on my list. I’d grab whatever was clean, usually something grey, and get on with the day.

Somewhere along the way, I’d stopped seeing myself.

Then one morning I put on a bright lipstick, just because. I caught sight of myself in the mirror and thought, oh, there I am.

That tiny moment made me curious. Why did one lipstick make such a difference? So I started learning everything I could about colour, body shape and style.

A lot of what I found felt dated, or written for someone with a very different life to mine. So I worked out what actually works for a busy mum, and started sharing it.

In March 2023, the first group of mums joined Joyfully Dressed. That same year I left my job to run it full time.

Over 1,660 mums have joined since. And I still love it every time someone tells me they looked in the mirror and thought, there I am.

The Joyfully Dressed way

  • Community matters

    Confidence grows faster when you’re cheered on by women who get it.

  • B*tches not welcome

    Encouragement, not judgement. No side-eyes, no style snobbery.

  • Real life over trends

    We dress for the life you’re living, not a Pinterest board.

  • Rules are made to be broken

    First we learn the rules. Then you decide which ones get to stay.

My joy list

A few of the little things that fill my days with joy.

Nails painted. Real art. Fresh flowers. Phone calls with friends. Date nights. Going for a run. Big curly hair. Listening to vinyl. FaceTiming family. Days by the beach. Bike rides. Cuddles with my twins. Curling up with a book. Tea from a pot. Musicals. Spending time in the garden. Planning adventures. Early nights. Aperol spritz with an olive. Funny TV shows. Wandering around art galleries. Colourful outfits. Meal planning. Swimming with the family. 90’s music. Sentimental jewellery. Packed lunch on long walks. Roast chicken. Meeting somewhere in the middle. Bold lipstick. Dance parties in the kitchen. Giving blood. Sending lovely post. Family style dinners. Exploring somewhere familiar.  Exploring somewhere new. Taking photos.

Want to join?

Next opening: 5 January

Joyfully Dressed opens to new members three times a year, for 24 hours, and only for people on the waitlist.

Join the waitlist and I'll send you my free guide, 9 Style Swaps That Help You Feel Like You Again, straight away.

Join the waitlist