Every now and then I will stumble across a new brand, and realise that I hadn’t even heard about it before. This happened with me lately with Parfois—a brilliant and fun brand I’ve been loving lately - mainly for all their great accessories (you may have seen the name popping up in the Curated Wardrobe)

They’re a Portuguese brand that’s really nailed the sweet spot between elevated basics and fun, trend-led pieces— and they have a really reasonable pricetage.

I thought I would share some of my favourite finds for each season

👜 What they do best:

Accessories that look WAY more expensive than they are
Great handbags, sunglasses, earrings, and scarves
Classic shapes with just enough personality to add a lift to your outfit
Some surprisingly good shoes and outerwear too

💸 Price point:
Think Zara but a bit more grown-up and thoughtful. Most accessories sit between £10–£40. It feels like a treat without the guilt.

👀 Why I love them for Joyfully Dressed:
Parfois is fab for adding a quick pop of joy to your wardrobe—especially if you’re experimenting with colour or trying to bring a seasonal twist to your basics.
Their accessories can totally transform a plain outfit, and they're ideal for those “I don’t know what’s missing” days.

NECKLACES

They have soo many fun necklaces, some simple some much more elaborate, it’s 100% worth having a look because they are some incredible statement pieces.

EARRINGS

RINGS