Sugarhill Brighton

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This week’s brand focus is Sugarhill Brighton, a family-owned British brand with a love of colour and playful, hand-drawn prints. Think colourful stripes, cheerful knitwear and patterned dresses that bring a little personality to your everyday wardrobe.

For me, it’s a lovely fit for Joyfully Dressed because adding colour doesn’t have to mean getting dressed up. A bright jumper with your favourite jeans can be enough to make an everyday outfit feel more like you. If your wardrobe could do with a little injection of fun, this is a brand worth exploring!

Their current collection has plenty to offer Autumns and Winters, with fewer options for Springs and Summers. That balance tends to shift as the warmer-weather collections arrive, so if you’re a Spring or Summer, keep them on your radar!